Designer + Developer based in Singapore
Hey there! I'm Alfian, but I'm known to most as Alfie.
Think of me as a designer who codes. I bridge the gap between strategy, design, development, and automation to turn ideas into fully realised products. Based in Singapore, I’ve been designing since 2016 and coding since 2018, working on everything from AI-powered applications and government services to WordPress themes, plugins, and custom digital products. I am a huge self-development advocate, and I strive to learn something new daily.
Selected Work
Works that I'm most proud of + best represent my design and development approach. For a more comprehensive look at my work, check out the full list of case studies. Limited to the last 4 years of work, but I have been designing and coding since 2016 and 2018 respectively.
PracticePilot: AI role-play training for insurance agents.
PracticePilot is an MVP app designed around focused AI-assisted rehearsal for new insurance agents. It turns a broad training brief into a voice-first practice loop with transcript-grounded coaching, daily challenges, and clearer artefacts for product, training, and compliance review.
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SpriteLab: Ship only the SVG icons your WordPress site actually uses.
A WordPress plugin that moves SVG sprite management into a safe, code-free admin workflow. SpriteLab lets builders curate, sanitise, preview, and reuse only the icons their site needs without maintaining a developer-owned pipeline.
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Moodle LMS Redesign: From cluttered legacy LMS into a modern web app that students want to use.
This 8-week sprint redesigned Moodle around DigiPen students' daily learning workflows. The result was a clearer, more integrated student experience that consolidated third-party workarounds into one focused learning environment, with a supporting professor workflow for grading and course management.
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BuildProof Applicant Portal: Guided applications and self-service inspection booking.
BuildProof's upgraded applicant portal turned a high-stakes construction application into a guided, traceable service flow. By integrating verified login, pre-filled government data, and self-service booking, the redesign reduced manual effort and made the lifecycle visible in one unified workspace.
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A lil' bit about myself
I design experiences end-to-end: user research, UI/UX design, design systems, AI-assisted prototyping, and more. I also work across frontend development, which helps me create designs that are not only user-friendly but also technically feasible. I’m passionate about using technology to solve real-world problems and create meaningful experiences for users.
Learn more about meMy Current Role
I’m currently an Experience Designer at Vertis, where I work on digital experiences from research and user journeys through to interface design and implementation. I collaborate with developers and stakeholders to turn ideas into usable, accessible products.