About
Product designer for clear interfaces, design systems, and AI-assisted workflows.
I design practical digital products across WordPress, WooCommerce, government services, and AI tools. Based in Singapore, available for product design roles globally.
About me summary
I make complex digital products feel simpler, clearer, and easier to ship.
My work sits between product design and implementation: strategy, interface design, development, automation, and the messy handoff moments where ideas become real products. Based in Singapore, I have been designing since 2016 and coding since 2018 across AI-powered applications, government services, WordPress themes, plugins, and custom digital products. I care about clear flows, resilient components, accessible interfaces, and design decisions that hold up once they reach production. I am also a huge self-development advocate, so I try to keep learning something new every day and fold that curiosity back into the work.
- Base
- Singapore
- Role
- Product Designer
- Focus
- Product design for clear interfaces, design systems, and AI-assisted workflows
- Currently
- Open to Product Design roles
What I use
Just the stuff I use regularly. Not an exhaustive list, though.
Design & prototyping
- Figma
- FigJam
- Framer
- Pencil (yes, the app name is Pencil)
- Paper (yes, the app name is Paper)
CMS & e-commerce
- WordPress
- WooCommerce
- Squarespace
- Payload
- Strapi
- Sanity
Development
- Astro
- TypeScript
- Tailwind CSS
- GitHub
- VS Code
- Cursor
AI & automations
- ChatGPT
- Claude
- Codex
- MCP
- n8n
- Zapier
- Make
Hardware
- Macbook Pro M3 Pro
- Acer XV275K Mini-LED P3 4K Monitor
- AirPods Pro 3
- Keychron Mechanical Keyboard (ngl I forgot the exact model, I can't find it online)
Where I currently work
At Nayfla Studios, I work on small-business websites, automation, and support.
I help build websites, set up automations and AI workflow support, and assist with hosting, maintenance, and ongoing care. I mostly use open-source WordPress, but I also work with Squarespace, Payload, Strapi, or Sanity when they are the better fit.